When Dale Earnhardt Jr. isn’t tearing down the racetrack, he
tweetstorms, cooks for his
family, snacks on banana and mayo sandwiches
and owns several businesses, too.
The 41-year-old bearded speed demon says he doesn’t just slap his name on them and sit back. He gets his hands dirty.
“I
like to get involved in the day-to-day management aspects, putting the
right individuals in the right places where they need to be to help my
businesses grow,” Earnhard said in his interview with Entrepreneur.
You might know Earnhardt best as NASCAR’s most popular driver, but he’s
also the president of JR Motorsports.
He co-owns the Mooresville, N.C.-based pro race team and management
company with his sister, Kelley, and American NASCAR team owner Rick
Hendrick. He also owns "Hammerhead Entertainment"a video production
company, and "Whisky River" a bar and nightclub in Charlotte.
Sure,
with more than 40 NASCAR race wins under his belt, the “Pied Piper of
Daytona” is undeniably a legend on the track. But he also knows more
than a thing or two about steering small businesses to success.
We
chatted with Earnhardt on the phone recently about his other life in
the fast lane -- as an entrepreneur. His funnyman role as Nationwide’s
“Water Cooler Dale,” “Boss Man” and, who could forget, “Animal
Whisperer Dale,” also came up. (He spearheaded the auto insurance
company’s #Water Cooler Dale campaign, in which small-business owners entered to win ad space on his No. 88 Chevy SS racecar.)
Here are the business leadership tips Dale Earnhardt Jr. brought to
the finish line for us, in his own words. Note that his comments were
lightly edited for clarity and length.
1. Get to know your employees and build trust.
“Make
great friendships. Just like the sponsors I work with, the people who
work for me are more than a contract and a sheet of paper. I make it
convenient and easy and enjoyable to build relationships with them that
will last well beyond working together. I don’t know about you, but I
can’t feel like I have trust in someone unless I have a very, very close
relationship with them.”
2. Show you care.
“A good leader
knows what the people he works with care about and isn’t afraid to show
it. When you do that, it gets people excited to work with you and want
to help you. When you don’t create those types of close working
relationships, it’s really difficult to get people to work together, to
band together and to win together.”
3. Stay humble.
“I was very apprehensive to take leadership
roles at first. I’ve sort of always looked at myself as on the same
level as every guy on my team, in racing and in business. I think that
you have to stay grounded and humble.”
4. Put employees on the track to success.
“It’s
always a fun challenge to groom people for higher positions. It’s
important to provide them with the opportunities that they seek and that
they excel in, and to also prepare them for advancement. Help employees
grow their responsibilities at every level and they’ll do great work
for you.”
5. Be proud when your best employees move on and up.
“The
most fun and rewarding part of running a business is watching your
people succeed. When you take someone and grow them at the ground level
and they climb the ladder through your company, it’s a good feeling when
that person graduates to the next level, even if they leave your
company and take their career to the next level. You tell them, ‘Good
job’ and you mean it when you do.”
6. Hire the right person for the right job.
“If you put
someone in a position that they’re not qualified for, it makes the job
miserable for everybody around them. Avoid that from that start. Better
to really know who you’re hiring and what they’re capable of up front
than finding out later and things not working out.”
7. Spend quality time.
“I
make a point of going to lunch with my team. Do things as simple as
that, [connecting] with them and understanding what they're doing with
their jobs -- and what they’re doing when they’re not at their jobs.
Show them it matters to you. Bottom line: Spend quality time with the
people you work with.
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